For generations, LEGO toys have been helping young builders develop their imagination, creativity and problem solving skills. With products suitable for all ages and preferences, LEGO toys provide endless building fun for the whole family.
Lego toys form another unusual toy-inspired work of art into high-fashion, pricey couture and jewelry pieces. For instance, Chanel debuted clutch purses in bright, colorful, geometric shapes just like original Lego building blocks. True works of art, they earned price tags ranging from $9,900 to $11,000. Since its introduction in 2013, the Chanel Lego purse has been seen on the hand of trendy celebrity fashionistas like Rihanna, Jennifer Biel, Dakota Fanning and Kim Kardashian West.
The Lego Group's motto is which means roughly "only the best is the best" (more literally "the best is never too good"). This motto, which is still used today, was created by Ole Kirk to encourage his employees never to skimp on quality, a value he believed in strongly. By 1951 plastic toys accounted for half of the Lego Company's output, even though the Danish trade magazine ("Toy-Times"), visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children's toys, due in part to the high standards set by Ole Kirk.
While you’ll see a lot of spaceships and weaponry like swords or tiny 18th-century muskets, you’ll definitely won’t ever see military-related Lego toys. Plastic toy soldiers have never gone out of fashion among grade-schoolers, yet adhering to a strict internal policy Lego chose to forfeit some pretty good profits because it doesn’t think war should be seen as child’s play.